We have been working for a large number of medium-sized and internationally grown companies
for more than 20 years.
Extract from our industry experience:
With locations in Hamburg, Mülheim and Shanghai, CONBEN supports customers in Germany, China and Southeast Asia. In addition, CONBEN has an international network and collaborates with close co-operation partners in the following countries for many years:
Challenge "re-location of production in China"
Re-location of production site within China and highly diverse management team with five different nationalities lead to tensions and conflicts.
Challenge "set-up of R&D centre in China"
R&D centre was set up in China in order to develop innovative products for Asian markets. However, alignment between this new entity and existing production/sales entities was challenging to reach. This let to conflicts and fluctuation of talents.
Challenge "manage sales growth in South-East Asia"
European headquarters had high expectations regarding fast sales growth on South East Asia. Six different countries with various maturity levels and market situations needed to be prepared for the aggressive growth.
Challenge "company culture"
Challenge "continuous improvement"